In 2016, my company decided to produce a limited run of books devoted to helping founders through critical decision points. You can read more about the project here. For our initial run of 300 books meant for the entrepreneurs and advisors we work with, I was tasked with formatting and designing the final product.
This project ultimately led to Dear Founder, which came out in 2018.
I got to flex my long-dormant Yearbook InDesign experience to make the text easy to read and navigate.
For the project, I worked with Gabi Hanoun of Cardoza-James in Dogpatch to design and produce the books. He took my Adobe Illustrator design and produced a metal stamp that was then used to emboss all of the book covers.
One of several designs we considered, but the metal foil felt off-brand.
Finalized books, ready for distribution.